The U.S. Soybean Export Council (USSEC) has announced a major realignment of its global operations aimed at improving efficiency and strengthening partnerships in key international markets. As part of the new structure, Kevin Roepke has been appointed Executive Director for the Middle East, North Africa, and South Asia (MENASA) region, effective October 1, 2025.
In his new role, Roepke will oversee USSEC’s initiatives to expand trade, enhance customer trust, and ensure better market access for U.S. Soy across the MENASA region — which includes Bangladesh, India, Pakistan, and several emerging economies.
“The new structure strengthens USSEC’s focus on strategic priorities and vital relationships,” said Jim Sutter, USSEC CEO. “It ensures U.S. Soy remains the trusted partner of choice for customers around the world. We are confident that Kevin will provide strong leadership across MENA and South Asia and help advance U.S. Soy’s presence in these growing markets.”
Expressing his excitement, Kevin Roepke said, “It’s an honor to take on this role. My goal is to connect America’s soybean farmers with the global market, where their sustainable practices support both economic growth and nutrition security. We will continue to build trust and maximize the utilization and value of U.S. Soy throughout this vibrant region.”
Roepke brings over two decades of experience in international agriculture, particularly in developing and emerging markets. Before taking on this new office, he served as Regional Director for South Asia and Sub-Saharan Africa at USSEC. He also previously worked with the U.S. Grains Council, where he focused on global trade and market development.
USSEC’s restructuring aims to streamline program administration and realign export market boundaries, ensuring the organization remains agile amid changing global trade dynamics.
Operating in 92 countries, USSEC promotes U.S. Soy as a reliable, sustainable, and high-quality source of nutrition for both human consumption and animal feed. The organization represents the entire U.S. Soy value chain, including farmers, processors, and allied agribusinesses.
