The Advertising Agencies Association of Bangladesh (AAAB), in partnership with Aleph, hosted an exclusive in-person session on AI-Powered Advertising with Google for senior leadership of AAAB member agencies on Saturday, 10 January 2026, at Aleph office in Gulshan, Dhaka. The closed-door session was designed for agency owners, CEOs, and senior decision-makers.
The session was led by Tara Yoon, Google Ads Business Lead for Bangladesh and Sri Lanka, who brings nearly two decades of experience in digital marketing and has led sales strategy and ecosystem growth for Google’s advertising solutions across emerging markets. Representing AAAB were Syed Ahsanul Apon (General Secretary), and M A Maruf (Joint Secretary). Aleph was represented by Ehsanul Hoque (Country Director, Bangladesh & Sri Lanka) and Ahsanur Rahman (Partner Director, Bangladesh & Sri Lanka).
A total of 22 advertising agencies participated in the session, representing a strong mix of established full-service agencies and digitally focused agencies, reflecting the breadth and evolving maturity of Bangladesh’s advertising and media landscape. The format enabled focused dialogue and peer-level exchange among industry leaders.
During the session, Ms. Yoon shared insights on how AI is reshaping advertising through smarter media planning, performance optimization, creative effectiveness, and measurement within Google’s advertising ecosystem. She highlighted how agencies can leverage AI-powered tools to drive efficiency, scalability, and measurable business outcomes in an increasingly competitive market.
The discussion covered broader perspectives on the evolving advertising landscape and concluded with an interactive Q&A session with participants.
AAAB noted that the initiative aligns with its ongoing efforts to strengthen industry capability, leadership readiness, and future-focused knowledge across Bangladesh’s advertising ecosystem.
